Since June 2024, textschwester has been responsible for luxury lifestyle and automotive communications for Jaguar Land Rover Germany. Our agency is responsible for the comprehensive PR work as well as the conception and implementation of exclusive events. As part of the new partnership, we are placing a special focus on media consulting and personal contact with editorial offices and journalists.
From 2025, Jaguar will become an all-electric luxury brand with pioneering technologies and visionary design. The current portfolio includes the all-electric SUV I-PACE and the performance SUV F-PACE. Jaguar is part of JLR's “House of Brands”.
With its Reimagine strategy, JLR is pursuing a sustainable vision of modern luxury. The entire supply chain is to become CO2-neutral by 2039, with a focus on electrification. Land Rover will offer the first all-electric Range Rover from 2024 and plans to have an all-electric variant for every model range by the end of the decade.
Photocredit: Jaguar Land Rover
