Since October 2022 textschwester takes over the press and public relations for ZOEVA, the beauty and make-up brand for high-quality brushes and decorative cosmetics.

With the decision for the PR and press agency textschwester Zoe Boikou, founder and CEO as well as Kerstin Brönner, Head of Marketing at ZOEVA, rely on experienced experts at the location Düsseldorf. The team around Alex Iwan, founder of textschwester and Kim Lara Linke, Managing Director of the Lifestyle Unit, will, in close cooperation with the brand, be jointly responsible for the entire lifestyle PR of the DACH region as well as the media brand positioning of ZOEVA. In addition to all PR activities, textschwester supports the strategic brand expansion and accompanies the medial expert positioning of Zoe Boikou. In addition to classic press relations and holistic communication and brand consulting, the tasks will also include the conceptual development of the beauty brand as well as continuous support on expert-related topics.


Photo Credit: ZOEVA

Our services

  • Product and personality PR
  • Targeted launches in national lifestyle and trade magazines
  • Image building and increasing awareness (creative and continuous PR storytelling)
  • Strategic alliances with other brands and media cooperations to generate reach
  • Text production of all genres (preparation of digital press news and sample dispatch to editorial offices)
  • Event conception and implementation

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