LFDY is a brand that authentically, courageously and self-confidently represents what an entire generation feels, but does not forget where it comes from. The founders started in an inconspicuous backyard in Düsseldorf-Flingern. Back then, in their school days, the first shirts were still handmade with a screen printing machine for textile printing. 10 years ago, the oversized cut was still considered unconventional, while today it is the defining style of a fashion decade.
Photo credit: LFDY