A glamorous appearance by a global icon: Khloé Kardashian launched her first signature fragrance XO KHLOÉ yesterday at the DOUGLAS House of Beauty at the KÖ - only at DOUGLAS. Around twenty invited guests, including model Lena Gercke, presenter Frauke Ludowig, singer Sarah Engels and presenter Annika Lau, influencers Ivana Santacruz (@ivana. santacruz), Ischtar Isik (@ischtarisik), Shanti Joan Tan (@shantijoantan), Kisu Tewe (@kisu), Juna Manaj (@junamanaj), Alicia Andritschke (@ aliciaandritschke) and Veit Weiland (DOUGLAS CEO DACH), Cristina Donescu-Podzun (DOUGLAS Vice President Marketing DACH) and Juliane Erven (DOUGLAS Vice President Retail Germany) enjoyed a meet & greet with Khloé. During the closed event, Khloé took time for personal conversations and fan moments.
A fragrance that stands for personality and power
XO KHLOÉ is an expression of Khloé Kardashian's unique charisma and joie de vivre. Together with master perfumer Alberto Morillas and senior perfumer Clement Gavarry, she developed an elegant composition that opens with crystallized rose petals. Sweet praline adds a seductive note, while musk and soft woods give the fragrance depth and warmth. The artfully designed bottle makes XO KHLOÉ a luxurious companion - both olfactorily and visually.
"We are delighted to welcome Khloé Kardashian as a personality and entrepreneur to DOUGLAS. With XO KHLOÉ, we are not only introducing a special fragrance, but also a new dimension of emotionality, style and exclusivity to our fragrance range." - Veit Weiland, CEO DACH of DOUGLAS.
Public launch party with glamor factor
After Khloé's personal visit, the store opened its doors to all beauty fans from 3 p.m. for the big launch party. Guests were treated to a top-class experience with DJane Polly, a champagne bar, rose petal-shaped ice cream, flower giveaways and a personalized XO KHLOÉ Wall in the Beauty Suite - special highlight: an exclusive engraving station for the bottle.
