The hype is real: On Tuesday evening, several thousand streetwear fans gathered around Düsseldorf's Schadowplatz. The reason for this was Justin Fuchs, who announced a local campaign for his new collection drop on YouTube with his brand PESO just a few days before. Founded in 2016, PESO is now one of the most successful brands in Germany, and Fuchs has been shaping fashion culture in the German-speaking world for several years. It's no wonder that his teased community action was ultimately followed by around 2,000 PESO fans, some of whom had traveled hours before or even across Germany to gather in downtown Düsseldorf and grab a piece from the new collection before the official drop next Friday - as a gift, of course. Waiting for the fans were 200 T-shirts as well as another 500 discount codes.