Fashion Road Tour - One of Germany's most successful fashion brands is rethinking bricks-and-mortar retail and opening its first portable store: four Saturdays, four cities, one community experience.
Justin Fuchs, the creative mind and founder behind the label founded in 2016, developed a new, innovative retail concept: in a 12-metre-long overseas container, a mobile store with sales area and checkout was created in collaboration with the Düsseldorf interior designers from redbeard interior, which will open its doors at four locations in Germany and Austria from 11 May to 1 June.
"We wanted to come up with something really special, something that the whole PESO community could be a part of. We didn't just want a store in a city or a classic pop-up tour, we wanted to do it the top notch PESO way! It should always be the same experience," says Justin Fuchs.
In addition to four exclusive articles, Justin Fuchs is also going on tour. According to the first-come-first-serve principle, the first customers will receive a special gift and will be able to meet Justin live.
The Offshore Tour:
11.05. Berlin: Napoleon Komplex (10 a.m. - 8 p.m.)
18.05. Düsseldorf: Schadowplatz (10 a.m. - 8 p.m.)
25.05. Vienna: Museumsquartier (10-20 h)
01.06. Munich: Haus der Kunst (P1 parking lot) (10 a.m. - 8 p.m.)
