As sponsor and product placer of the 17th season of "Germany's Next Topmodel", Jean&Len can be seen on TV for the first time. In the current season of the ProSieben model show, Jean&Len is staging its hair care line as part of a casting followed by a photo shoot. For the company, this is the first large-scale campaign, which will be largely played out online until summer 2022. The team including founder Leonard Diepenbrock (Len) was personally on location in Los Angeles for the shoot. From the current participants of the season, the brand has chosen model Vivien as the face of the new advertising campaign. Due to her natural charisma and down-to-earth personality, Vivien best matched the brand philosophy of the company.
The recent episode of "Germany's Next Topmodel" featured the campaign production of Jean&Len hair care. Diepenbrock produced the campaign himself right after the casting in Los Angeles. In addition to his work for the company, he also works as an editorial photographer. In keeping with the design of Jean&Len's successful hair care line, model Vivien was staged in a colourful sea of flowers in an urban setting. The contrasts of the setting are meant to represent the idea of the campaign: In the midst of a hectic and fast-paced everyday life, consumers can experience a short time-out with an uplifting fragrance through rituals such as washing their hair.
"We couldn't have chosen a more fitting season to celebrate our TV debut on "Germany's Next Topmodel". In the 17th season, diversity is particularly in the foreground; age and dress sizes are no longer exclusion criteria. A message that we as a brand support. By participating in "Germany's Next Topmodel", we can reach an audience of millions and raise awareness for our mission "Ohne Gedøns" - for us, this means the conscious and mindful consumption of products, with carefully selected ingredients. Vivien is an absolutely positive and unpretentious woman who wonderfully understands our philosophy and embodies it as a brand ambassador," says Leonard Diepenbrock.
Since its founding in Len 2013, the body care brand from Cologne has offered a constantly expanding product portfolio of various vegan hair and skin care products as well as other beauty and lifestyle products. In 2021, almost 100 products from Jean&Len were available in the trade in various categories. These included facial care, hand and hair care, decorative cosmetics and a variety of soaps. Starting with two pallets of children's products in the TOX dowel factory on Lake Constance to one of the top-selling liquid soaps in the drugstore market, Jean&Len is now available in over 5,000 drugstores and other retailers. The flagship store was opened in 2019 in a central location on Cologne's Neumarkt. The entire product portfolio is also available in its own online shop at www.jeanlen.de. True to the brand credo "Ohne Gedøns*", all product formulations are free of ingredients that Len likes to do without. These include in particular animal ingredients, parabens, silicones and mineral oil. Jean&Len now employs around 65 people. For 2022, the company is aiming for an annual turnover of 40 million euros.
Further information on the "Germany's Next Topmodel" landing page: https://www.jeanlen.de/topmodel
