German Brand Award goes to Textschwester and INTERBODEN for their temporary use concept

With an innovative communication concept, the agency for real estate communication textschwester has achieved an award at the German Brand Award 2019 in cooperation with project developer INTERBODEN. For its concept for the ecological interim use of the property "The Cradle", the Agency for Real Estate Communication received the German Brand Award in the category Brand Communication / Public Relations. With a flower meadow as the core of press communication, textschwester and INTERBODEN were able to stand out from the crowd of 1,250 submissions and are among the winners of the Excellence in Brand Strategy and Creation sub-competition. After the Iconic Award, the Future Projects Award and the Real Estate Manager Award, the German Brand Award 2019 is thus included in the numerous awards of the sustainable INTERBODEN project.

Each year, the jury of the German Brand Award identifies the strongest campaigns, concepts and strategies of individual disciplines in the "Excellence in Brand Strategy and Creation" competition. The winners of the competition can now also count on the press concept for the temporary use of the "The Cradle" property in the Düsseldorf Media Harbor. Even before the start of construction, the sustainable, ecological character of the first recyclable office property in North Rhine-Westphalia is taken up and placed in the focus of communication. The expert jury of the German Brand Award succeeded in demonstrating the potential of innovative, strategic real estate communication: "With the" The Cradle "Flower Meadow, we have succeeded in providing the idle construction area with a high quality of stay and thus creating clear added value for the neighborhood ", says Miriam Beul, co-owner of Textschwester Immobilienkommunikation. Agency partner and communication expert Alexandra Iwan adds: "We are very pleased to receive the German Brand Award, which again shows us that in real estate communication you do not have to rely on big budgets and top-class renderings - what counts are good ideas!"

As Germany's only specialist agency for real estate communication, textschwester has set itself the goal of integrating lifestyle and storytelling elements into classic real estate communication across all project phases. Embedded in expertise in the real estate industry, the agency always puts the focus of communication work on the faces and stories behind the projects.

Initiated by the design and brand authority of Germany, judged by a top-class panel of experts from brand management and brand science, the German Brand Award is one of the most important awards for successful brand management in Germany. He discovers, presents and awards unique brands and brand makers - not only driving the winners, but also their industries. The nomination made by the expert panel of the German Design Council must be understood as confirmation of the high quality of the respective submission. An award honors the absolute excellence in the various disciplines.

Miriam Beul and Alexandra Iwan | Fotocredit: Manuel Debus/ Rat für Formgebung

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