Just in time for the beginning of the year, Helena Niehoff will be promoted to PR Director in the Lifestyle Unit of the Düsseldorf PR+press agency textschwester. Through her seven years of experience at the agency, her numerous clients will benefit from her expertise in classic PR as well as media cooperations to social media and PR events. In her new position, the 34-year-old is increasingly responsible for the strategic implementation of PR goals to maximize brand presence in a wide range of agency budgets from beauty to lifestyle to automotive.
As a team leader, she is responsible for strategic communications for various clients in the luxury and lifestyle segment, coordinates projects with budget responsibility and manages the distribution and administration of resources within the team. These include Europe's premium beauty and health platform DOUGLAS, the French beauty brand Annayake, the Swedish electric car brand Polestar, the lifestyle beauty brand Jean&Len, the internationally successful cosmetics brand ZOEVA and the French multi-brand company Chantelle.
"Helena Niehoff has played a key role in shaping the agency over the past seven years, and in particular further expanded the beauty and automotive departments of textschwester. Thanks to her convincing ability to work in a team, her empathetic nature and reliable personal responsibility, Helena is ideal for the internal training of her colleagues as well as for holistic communication and campaign planning. Her goal orientation and hands-on mentality are not only appreciated by our clients. I look forward to exciting, strategic developments with Helena as PR Director of the Lifestyle Unit," says agency owner Alexandra Iwan.