Maria Furtwängler becomes brand ambassador for Weleda Cell Longevity

Conscious consumer choices, authenticity and value awareness: Maria Furtwängler embodies the values of WELEDA and is the perfect ambassador for the brand and its new Cell Longevity skincare range. Together with WELEDA, the actress and doctor is heralding setting the stage for a new era of natural cosmetics, in which science and nature merge into a forward-looking vision. "Maria's view of health, sustainability and conscious living reflects exactly what we stand for: doing business in harmony with people and nature and not at the expense of nature and creation," says Tina Müller, CEO of WELEDA. "I believe in the power of nature and sustainable business practices.‘ Maria Furtwängler adds: ’For me, facial care is a conscious process, a pause in everyday life, a moment of self-awareness. At the same time, it's about responsibility – for myself and the environment. WELEDA Cell Longevity is high-quality skin care. It feels good, it protects, and at the same time, natural resources are respected in its production. So the power of my skincare routine lies in nature."

This brings together what belongs together: a brand that has been combining nature with science for over 100 years and a personality who lives consciously and close to nature, reflects and inspires. Tina Müller adds: "I am very pleased about the partnership with Maria. We share the values of closeness to nature and sustainable use of resources."

HIGH-PERFORMANCE NATURAL COSMETICS, 100% CERTIFIED

While lifespan only measures the years we live, healthspan counts the time we remain active, vital and healthy. This is exactly where WELEDA comes in – a pioneer of a holistic health concept for over 100 years that brings body, soul, spirit and skin into harmony. The pursuit of a long, healthy life and vital cells is in WELEDA's DNA: "Our claim is: we want to be leaders in longevity research – in our field. With our Swiss Natural Science, we combine state-of-the-art research with the ever-growing consumer demand for natural ingredients. Weleda stands for 100% certified high-performance natural cosmetics. As a pioneer in natural cosmetics, we rely on scientifically researched active ingredients from nature, thereby redefining the possibilities of natural skin care," says Tina Müller, CEO of WELEDA.

PURE PLANT-BASED [NAD+] BOOSTER

From the age of 25, NAD+ levels decline – the skin loses its elasticity, freshness and vitality. This is where WELEDA comes in with a new innovation: a highly effective plant-based booster stimulates the body's own NAD+ production and gives the cells new energy. This supports natural repair and regeneration processes, strengthens the skin structure and reverses the reverses the ageing process in the cells. The result: visibly rejuvenated skin that retains its youthfulness and radiance for longer. WELEDA is launching a new natural [NAD+] booster. The natural active ingredient is an extract obtained from sunflower sprouts. The sprouts are organically grown in Switzerland using an innovative, resource-saving indoor farming process.

A SERIES FOR INDIVIDUAL CARE

WELEDA Cell Longevity is a series of three lines for tailor-made rituals. Each line sets new standards by combining the innovative [NAD+] Booster with another natural key ingredient. Moisture, cell protection or intensive anti-ageing – for skin that glows and stays young. With this premium series, WELEDA brings a globally unique combination of nature and science to natural cosmetics. NATRUE-certified and 100% natural origin*. Developed with the highest standards of quality and purity. "In our laboratories in Switzerland, we are shaping the future of natural cosmetics. Our goal is for our customers to feel completely comfortable in their skin – at any age and at any time," says Tina Müller.

Available from 17 October 2025 in stores and online, as well as in the WELEDA online shop. Online and in stores at selected partners*  in Germany, Austria and Switzerland.

*These include: Douglas, niche-beauty.com, Müller, Galeria, Breuninger, selected private perfumeries of the YBPN, Manor, Coop City.