A princess, over 60 speakers, 25 brands and countless beauty moments got the first City of Beauty off to a successful start. With the premiere of The Art of Beauty & Health, Messe Düsseldorf brings together the hottest brands, experts and well-known personalities to attract end consumers to the trade fair. City of Beauty is the motto of the first edition of an innovative summit format that presents news and trends in beauty and health for all interested parties. In the stylishly location with the look of a trendy metropolis, almost 25 popular brands will present themselves.
The Managing Director of Messe Düsseldorf, Marius Berlemann and Düsseldorf's Mayor Dr Stephan Keller ceremoniously opened the Summit - a strong sign of the importance of the city as Germany's most important beauty metropolis for companies and
services.
Summit meeting with a high celebrity factor
Top speakers share their expertise in workshops, keynotes and exciting talks over two days. Prominent personalities such as Princess Madeleine, Weleda's guest of honour, Dr Barbara Sturm, illustrator Kera Till, TV presenters Marlene Lufen, Jennifer Knäble, Christa Rigozzi from Switzerland and Emi Arpa, as well as well-known influencers such as Hanni Hase, Antonia Hemmer, model Jana Heinisch, Nancy Fleischer, hair & make-up artist Benjamin Becher on site. Industry giants such as Weleda CEO Tina Müller, WALA/Dr. Hauschka CEO Philipp Lettmann, Anna Pütz, Head of Marketing DACH at co-main sponsor Rituals (on the panel with Jennifer Knäble), communications expert Prof. Dr Miriam Meckel, editor-in-chief Dr Sabine Hofmann, brand founder Dr Vivien Karl and Leonard Diepenbrock from Jean&Len shared their knowledge and discussed exciting topics - from skin Secrets, fragrance stories and the Beauty of Future.
As one of the main sponsors of the Summit, the Rituals brand will be celebrating its bestselling collection The Ritual of Sakura and offers an inspiring brand experience. Anna Pütz, Head of Marketing DACH at Rituals Cosmetics: ‘For 25 years, Rituals has been all about your personal well-being and transforming everyday routines into meaningful moments. Our
products are carefully developed to create precisely these moments of mindfulness and wellbeing in the everyday life. We are proud to offer our customers not only products, but also inspiring experiences that harmonise body and mind. We are delighted to be a partner of The Art of Beauty & Health Summit this year and to share our philosophy.’
Talk of the Town: Royal visit to the Rhine metropolis
Right at the start, a special moment attracts everyone's attention: Princess Madeleine of Sweden presents the minLen skincare line together with Weleda - a combination of
Scandinavian naturalness and modern skin care for children and teenagers.
Inspiring trends: from sustainable care to innovative skin and hair analyses
The thematic hotspots of the staging pick up on the most important trends in the industry: In the Garden of Future, L'Occitane, Dr Hauschka and Weleda jointly present their sustainable skincare concepts. Berlin star dermatologist Emi Arpa inspires the visitors in her Dr Emi Glow Gelateria with collagen ice cream. The Ayurvedic natural cosmetics brand
Khadi takes visitors on a journey through the production of its natural plant elixirs in the Beauty Ashram. In the Dyson Hair Lounge and at Olistic Hair Health Lab, scalp analyses take place, while in the Klapp Cosmetics Studio analyses the skin. Jean&Len, invites you into the Jean&Len's School of Scent to discover the scent stories surrounding its aroma worlds, such as the popular Rosemary&Ginger fragrance. Dr. Bouhon and frei Öl invite you on a journey through time in their Central Skin Pharmacy, while The Ritual of Sakura Experience is available at Rituals. Star hairdresser Dashi Krasnici, together with experts from La Biosthétique and ghd show his styling secrets for healthy and radiant hair. Physician Dr Anne Latz explains about the right diet and her glucose hacks. The well-known live DJ Chrissi D will provide pulsating beats.
