With immediate effect, the fashion and lifestyle company Breuninger Düsseldorf presents the newly designed luxury & beauty area on the first floor. With a 30 percent increase, the new floor now invites shoppers to store the latest looks for the 2023 spring/summer season on a total of 1,800 square meters of sales space. Saint Laurent and Celine, among others, can now show their collections in twice the space, and Givenchy, Valentino, Rimowa, MCM, Dolce & Gabbana and Chloé also present their latest trends in a new ambience. Innovative concepts such as Etro's Etropía pop-up can also be discovered. As a highlight, the Spanish luxury brand LOEWE is a newcomer.
The beauty area on the first floor has also changed. Visitors can now get beauty advice on a total area of 1,200 square meters, i.e. 20 percent more. There are also new stores here: Tom Ford, La Prairie, Sensai, Diptyque, Byredo, Aqua di Parma, MFK, Creed, Amouage, Rituals and - exclusively in Düsseldorf - Le Labo present themselves in a modern design.
"The investment in the luxury & beauty space in our flagship store in Düsseldorf is at the same time also an investment and a commitment to the future of brick-and-mortar retail. At the core of our business model is the comprehensive omnichannel orientation and the ambition to continuously expand our position in the premium and luxury segment. With a curated range of premium and luxury brands and with the help of inspiring shopping experiences in our stores, we will continue to inspire our customers for Breuninger in the long term," says Breuninger CEO Holger Blecker.
