On October 22, 2022, the streetwear label Live Fast Die Young - short: LFDY - opened the doors of its first store in Hamburg. In the new location on the Hohe Bleichen shopping street, premium location meets an innovative store concept, selected design furniture and urban photography.
Hamburg premiere for LFDY
After Munich, Berlin, Düsseldorf, Cologne and Amsterdam, the streetwear label Live Fast Die Young is now also represented in Hamburg. In the new store on the well-known shopping mile Hohe Bleichen, the address and the high-profile neighbors already promise a shopping experience of a special kind - and this is redeemed inside. The new LFDY store extends over two floors and covers a total of 265 m². While the first floor of the modern building contains sales areas, showroom and a changing area, a spacious lounge and an open warehouse await customers on the upper floor. Expanding, the floor can be used as a private shopping area. "We are very pleased to now be represented in Hamburg with LFDY," says Karl Krumland CFO/COO at LFDY. "We have made it our goal to become more international. In the port city of Hamburg, the 'gateway to the world', internationality can be felt everywhere. That makes it the perfect location for our brand," says Krumland.
The gateway to the world
For the new store, the streetwear brand once again collaborated with the architects of Schwitzke & Partner, who transferred the proven LFDY showroom concept to the Hamburg space, incorporating the uniqueness of the location. For example, the Düsseldorf-based team of architects continued the iconic elements of the modern exterior facade inside, picking up on stainless steel, galvanized steel and green marble at the checkout and booths. Designer pieces like the modular De Sede sofa by Ubald Klug become eye-catchers and create noble contrasts to the dark-stained wood. Another special feature: in addition to store and event space, the LFDY store offers room for art. Exhibits include urban photographs by artist Paul Hutchinson and mirror art by Victor Bonato.