Styria with a new beauty destination: DOUGLAS opens its first luxury flagship store in Graz

DOUGLAS is opening its first luxury flagship store in the heart of Graz, in the listed town hall building. From 18 April, customers can expect an extensive and luxurious product portfolio as well as individual services on two floors with a total of 276 square meters.

"The stores are and will remain an important point of contact for our customers," says Veit Weiland, CEO DOUGLAS DACH. "We are therefore expanding our store network with this special store in Graz, which will provide our Graz customers with a luxurious shopping experience tailored to their needs. The strategic optimization of our store network is an essential part of the Group-wide omnichannel strategy 'Let it Bloom - DOUGLAS 2026'. Our new store in Graz marks another milestone in the long-term and sustainable implementation of our strategy."

The new beauty address in Graz
In the luxury store in Graz, high-quality materials merge with a modern color concept of white, black and grey with golden accents to create an exclusive shopping ambience with a feel-good factor. The interior design follows a stringent, aesthetic scheme that combines varied product displays and service points to create an inviting and functional retail concept. The new addition in the historic old town stages brands such as Bobbi Brown and Charlotte Tilbury in appealing themed worlds.

Product variety in the DOUGLAS brand worlds
The first floor of the DOUGLAS store is home to themed, brand and product worlds. From facial care brands and trendy decorative cosmetics brands to a diverse range of luxury and niche fragrances, the store presents a carefully curated brand mix of innovations, bestsellers and classics.
The central element of the extensive range is a luxury brand world, which includes Dior, Chanel, Tom Ford, La Mer, Kilian and the exclusive Jo Malone London brand. From June, a generously designed Charlotte Tilbury brand area will complement the luxurious portfolio. The classics will be complemented by young brands such as Drunk Elephant, Benefit, too faced and Paula's Choice.

Comprehensive selection of individually tailored services
DOUGLAS customers can look forward to a professional and personalized shopping experience. The service area, where beauty treatments, manicures and make-up refreshes are offered, is located on the entire second floor. The area will soon be expanded to include a Lancôme Skincare Lounge.

The ultimate get-ready room for wedding couples in Graz
The DOUGLAS luxury flagship store offers a special highlight due to its unique location in the historic town hall and therefore in the immediate vicinity of the registry office in Graz: the room. The multifunctional room with four service stations is not only suitable for make-up schools and master classes, but wedding couples in particular have the opportunity to book the room exclusively for a get-ready on the big day. Whether before the ceremony or for a fresh-up afterwards - couples, groomsmen and family members can look forward to a luxurious beauty experience in a private atmosphere.

Grand opening celebration
From competitions, lucky bike raffles and products to test, to photo spots and product consultations - Graz customers can look forward to a wide range of activities and offers at the grand opening celebration on April 18. The highlight of the day will be the GHD Masterclass with star influencer Lisa-Marie Schiffner and star hairdresser Christian Sturmayr, where the latest trends from the spring/summer collection will also be presented.


DOUGLAS Graz Renderings (c) Design and visualization by Fröhlich Design und Innenarchitektur

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