Since March 2019, the Textschwester agency has been responsible for lifestyle PR and marketing event communications for Douglas, Europe's leading premium beauty retailer. The team is responsible for the entire national lifestyle PR as well as the positioning of own and exclusive brands and new, exclusive brands in Douglas'; portfolio. In line with Douglas'; #FORWARDBEAUTY strategy, its positioning will become even more digital, innovative and modern, while remaining true to its high-quality and selective cosmetics.
Nicole Nitschke, CEO Germany/Switzerland, and Caroline Schmitt, Director Marketing, E-Commerce, Social Media & Marketing-PR Germany at Douglas, have opted for the owner-managed PR agency textschwester, relying on experienced experts at the Düsseldorf location.
