Located in Indianapolis, Indiana, Australian Gold® is the largest, most well-known brand of sun lotions in the world. The American brand offers a significant line of SPF products that are sold in the US, Canada and Europe. In December 2012, Australian Gold® was named official sponsor for the Miss Universe Beauty Pageant. For 15 years, Bradford & Hamilton has been the exclusive and authorized dealer of the world-leading solar cosmetics brand Australian Gold®. Since 2012, Bradford & Hamilton has also been the exclusive key supplier for Australian Gold® products in Germany.
Beispielprojekt
Bradford & Hamilton
Koala from Indianapolis
Unsere Leistungen
- Classic product PR for Germany
- Continuous PR consulting
- Development and creation of “sun stories”
- Product mailings - Eight press conferences a year
- Theme-related press conferences
- Well-targeted launches in consumer magazines
- Innovative and classical media cooperation
- Competition cooperation
- Text production: Media information and targeted approach of editorial teams in beauty
- Maintaining contact to editorial teams and journalists
- PR agency and press service center for Germany
- Clipping documentation
- Evaluation
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