Digital lifestyle marketing for "concrete gold"
When Kim and Kim come together, twice the expertise arises. With the two PR professionals Kim Lara Linke (31) and Kim Adriana Köhler (30), one of the leading specialist agencies for lifestyle PR and real estate communication is expanding its service portfolio to include influencer marketing and digital content creation, which in this combination is unique in Germany for the real estate industry is. Real estate and lifestyle PR from a single source - an ideal combination of core competencies: The experts create digital content with selected brand ambassadors, testimonials or influencers for a modern way of thinking as well as highly specialized, emotional and creative storytelling.
“The smart fusion of lifestyle and real estate communication is based on three essential components: relevance, story and talents. We bring together spaces, projects and neighborhoods with brand ambassadors and create a PR and sales boost for positively charged brand awareness and image building. Our expertise is in strategic alliances and authentic cross-over strategies that look beyond the traditional real estate market through digital placemaking campaigns, business mergers and cooperations and open up innovative communication channels with 360 ° thinking, ”says Kim Lara Linke, PR Director at the text sister.