Strategic communication

We are the only specialized agency for real estate and lifestyle in Germany. As an owner-managed PR + press agency we use the topic clusters lifestyle, art, automotive, real estate, fashion and travel/hotels/gastronomy in the premium sector for successful, strategically oriented PR communication with the highest journalistic relevance. As a digital agency for public relations, we work in the areas of social networks, influencer relations and content strategy. We develop event formats for real estate and implement them - with press support.

Whether classic in print, online or social media - we advise and work cross-medially with all relevant channels that are important for successful Real Estate marketing and are significantly perceived by the target groups.

At home in the West: From the heart of the state capital Düsseldorf, in the middle of Europe's largest metropolitan region, our network extends across Germany and Europe. With almost 20 employees, we work for international and national mandates.

"The smart fusion of lifestyle and real estate communication is based on three essential building blocks: relevance, story and talent. We bring spaces, projects and neighborhoods together with brand ambassadors and create a PR and sales boost for positively charged brand awareness and image building. Our expertise is strategic alliances and authentic cross-over strategies that look beyond the traditional real estate plate through digital placemaking campaigns, business mergers and collaborations and open up innovative communication channels with 360° thinking" says Kim Lara Linke, Managing Partner at textschwester.

"We want to use the full potential to put concrete gold spaces into lifestyle contexts and literally let them shine in new splendor. With our know-how, we develop strategies - out of the box - and bring the real estate industry up to date: younger, more modern - and above all more digital," explains Kim Adriana Köhler, Managing Partner at textschwester.

When Kim and Kim come together, the result is doubly well-founded expertise. Real estate and lifestyle PR from a single source - an ideal combination of core competencies: Here, the experts create digital content with selected brand messages, testimonials or influencers for a modern way of thinking as well as highly specialized, emotional and creative storytelling.

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