Digital lifestyle marketing for "concrete gold"
The Düsseldorf PR + press agency textschwester is expanding its portfolio: concrete studio by textschwester is the new PR unit in the exclusive consultancy boutique.
Düsseldorf, May 7th, 2020. It is a special kind of storytelling fusion: When Kim and Kim come together, twice the expertise arises. With the two PR professionals Kim Lara Linke (29) and Kim Adriana Köhler (28), one of the leading specialist agencies for lifestyle PR and real estate communication is expanding its service portfolio to include influencer marketing and digital content creation, which in this combination is unique in Germany for the real estate industry is. Real estate and lifestyle PR from a single source - an ideal combination of core competencies: The experts create digital content with selected brand ambassadors, testimonials or influencers for a modern way of thinking as well as highly specialized, emotional and creative storytelling.
“The smart fusion of lifestyle and real estate communication is based on three essential components: relevance, story and talents. We bring together spaces, projects and neighborhoods with brand ambassadors and create a PR and sales boost for positively charged brand awareness and image building. Our expertise is in strategic alliances and authentic cross-over strategies that look beyond the traditional real estate market through digital placemaking campaigns, business mergers and cooperations and open up innovative communication channels with 360 ° thinking, ”says Kim Lara Linke, PR Director at the text sister.
“We would like to use the full potential to put the concrete gold surfaces in lifestyle contexts and literally let them shine in new splendor. With our know-how, we develop strategies - out of the box - and bring the real estate industry up to date: younger, more modern - and above all more digital, ”explains PR manager Kim Adriana Köhler.
The real estate aspect is already hidden in the name: concrete is becoming a contemporary, lifestyle studio. “The new text sister unit gives project developments a face, personalizes them, and tells a story with them - from digital planning to construction and moving. A kind of storytelling that doesn't exist in Germany before, ”says agency owner Miriam Beul.
“With unusual campaign content and interesting marketing measures, the teammates succeed in boosting the image of the entire real estate industry. They communicate proactively on digital channels. A real estate brand thus becomes a consumer brand that shows the innovative spirit of the times, ”says agency founder and owner Alex Iwan, summarizing the focus of the new unit.
The exclusive profession, fresh and unconventional communication ideas as well as many years of consulting expertise guarantee individual concepts that are made in direct consultation and are ideally tailored to the respective project. This enables concrete studio to achieve emotional, personal space marketing - finely curated, from a single source.