The careful evaluation of PR processes comes not only at the end of a utilization chain of PR activities, but instead is already implemented in the targeted and strategic awareness management during the process of distribution. For this we have developed our own tool, the media scanner, with which we can watch and accompany media food chains. We collect clippings on the day of appearance - and send them promptly edited to our customers. Presentations with media summaries and evaluations, compiled every four weeks, reach those who are responsible to align and analyze PR monitoring in terms of success factors.