In 2010, McClaren launched the MP4-12C – the first super sports car for the road with Formula 1 genes. We accompanied the world premiere in Düsseldorf with all press-related activities and we have since then been working together with the traditional British company. Our success tools are individually tailor-made press events that allow the participants to experience the high-speed luxury feeling of driving this automobile. We support McLaren in Germany, Switzerland and Austria.