McLaren Artura: The full force of McLaren

In 2010, McLaren launched the MP4-12C – the first super sports car for the road with Formula 1 genes. We accompanied the world premiere in Düsseldorf with all press-related activities and we have since then been working together with the traditional British company. Our success tools are individually tailor-made press events that allow the participants to experience the high-speed luxury feeling of driving this automobile. We continue to support McLaren in Germany, Switzerland and Austria with Lifestyle & Automotive PR. Just recently, the company unveiled its new high-performance hybrid supercar, the McLaren Artura.


Our Services

  • Contact partner for all German-speaking journalists
  • German press kit, texts & advertorials
  • Personal contact with (inter)national automotive & lifestyle journalists
  • Development & realization of individual press road shows
  • TV productions
  • Photo shoots
  • Media cooperation
  • Internal PR
  • Special Projects

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