In 2010, McLaren launched the MP4-12C – the first super sports car for the road with Formula 1 genes. We accompanied the world premiere in Düsseldorf with all press-related activities and we have since then been working together with the traditional British company. Our success tools are individually tailor-made press events that allow the participants to experience the high-speed luxury feeling of driving this automobile. We continue to support McLaren in Germany, Switzerland and Austria with Lifestyle & Automotive PR. Just recently, the company unveiled its new high-performance hybrid supercar, the McLaren Artura.
Beispielprojekt
McLaren
![Beispielprojekt](assets/images/5/McLaren_Automotive_Frey_Luxury_Cars_Vienna_1-058f8c6e.jpg)
McLaren Artura: The full force of McLaren
![McLaren](assets/images/e/Large-13442-McLaren765LTSpider-53652e31.jpg)
![McLaren](assets/images/4/Large-13444-McLaren765LTSpider-23e7379a.jpg)
Our Services
- Contact partner for all German-speaking journalists
- German press kit, texts & advertorials
- Personal contact with (inter)national automotive & lifestyle journalists
- Development & realization of individual press road shows
- TV productions
- Photo shoots
- Media cooperation
- Internal PR
- Special Projects
![McLaren](assets/images/9/Medium-14355-APLMcLarenHySpeedTM-fbc98737.jpg)