100 YEARS OF SKIN FOOD: WELEDA CELEBRATES A SKINCARE ICON ON ITS ANNIVERSARY ROADSHOW

For a century, Skin Food has been a staple for people all over the world. What began in 1926 as a rich moisturizer for dry and stressed skin has evolved over generations into a true cult product. Today, Skin Food is one of WELEDA’s best-known products and is loved by people of all ages and lifestyles around the world. Thanks to its versatility, this skincare icon has long since established itself far beyond the natural cosmetics community and is equally appreciated by beauty artists, celebrities, and longtime WELEDA fans.

To mark its 100th anniversary, WELEDA is inviting everyone to celebrate the history of this special skincare icon together with its “100 Years of Skin Food – The Glow Celebration” roadshow. The anniversary tour kicked off with an event at the WELEDA City Spa in Düsseldorf. Members of the press, content creators, partners, and friends of the brand gathered to celebrate 100 years of Skin Food.

The focus was not just on a single product, but on the stories, memories, and personal experiences that people have associated with Skin Food for decades. Hardly any other WELEDA skincare product embodies consistency and trust quite like this one. As an iconic formula, Skin Food has been combining skincare expertise with the power of plants for 100 years. Over generations, the formula has been passed down, recommended, and rediscovered time and again—as a treatment for dry skin, a staple during the cold season, an emergency remedy for stressed skin areas, or an insider tip for a naturally radiant complexion.

Today, Skin Food is known far beyond the realm of natural cosmetics. International makeup artists use this rich skincare product as a base for a fresh glow, beauty enthusiasts share their application tips on social media, and fans around the globe appreciate the versatile uses of the iconic green tube.

During the event, guests were able to experience the world of Skin Food in a variety of ways. Glow facials and hand massages offered the opportunity to experience the nourishing properties of the formula firsthand. A masterclass focused on the interplay between skincare and makeup and demonstrated why Skin Food has been an integral part of many professional beauty routines for years.

The program was complemented by creative DIY stations, one-on-one consultations, and the opportunity to put together personalized goodie bags. Historical insights and anniversary presentations also bridged the gap between the product’s century-long history and its significance today.

The event provided an opportunity for people to meet, exchange ideas, and reflect together on the many stories that people have associated with Skin Food for decades. It became clear that Skin Food is much more than just a skin care cream: it is a part of WELEDA’s history and, for many people, a trusted companion in their daily lives.

With its anniversary roadshow, WELEDA is honoring the extraordinary success story of Skin Food and celebrating a skincare icon that has stood for natural skincare, versatility, and trust across generations for 100 years. Following its kickoff in Düsseldorf, the roadshow will continue in Hamburg and Stuttgart, inviting everyone to join in writing the next chapter of Skin Food’s story.