A first for Breuninger Beauty Night: khadi’s pop-up store wows Hamburg

For the first time, khadi is showcasing itself with its own pop-up in the beauty section of the Breuninger flagship store in Hamburg – joining the ranks of some of the most sought-after international beauty brands.

On 28 May 2026, as part of the highly sought-after Beauty Night at Breuninger, khadi presented a comprehensive customer experience that demonstrated just how sensuous, innovative and accessible Ayurveda and modern self-care can be, full of energy and genuine connections. Around 500 guests in attendance immersed themselves in the various facets of khadi’s Ayurvedic world. The focus was on the power of touch and the significance of doshas and energy elements – as central components of Ayurvedic teaching. Here, touch goes far beyond physical contact and stands for energy, connection and well-being. Through various rituals and immersive experiences, Ayurveda was brought to life for the guests in a sensory way, inviting them to discover holistic self-care with all their senses.

Live Ayurvedic rituals for all senses

The Hand Ritual: Connecting body, mind and soul. An Ayurvedic marma-point hand massage activates individual life energy. Ayurveda expert Dr Jasmin Blumenberg shared her in-depth knowledge and complemented this ritual with personalised dosha consultations.

The Lip Ritual: giving the gift of a kiss. The new Lip Oil Bar showcases the khadi sutra Ayurvedic Lip Oils in six sensual shades.

The Sound Ritual: sounds that touch the soul. Sound is the finest form of energy – a vibration that reaches the whole body.

Deep self-care: khadi brings Ayurveda to the Breuninger beauty section

The focus was on the panel discussion “From ancient wisdom to modern routines – Ayurveda as the key to greater well-being”, which highlighted just how much issues such as stress, sensory overload and a lack of rest shape modern daily life – and what a balancing influence Ayurvedic rituals and routines can offer. Between modern self-care and millennia-old teachings, an inspiring exchange took place on conscious rituals, slowing down and the importance of genuine regeneration in everyday life. khadi brought to life how Ayurveda can be integrated into modern routines in a sensory and contemporary way. A particular highlight of the evening was also the raffle for an exclusive 5-day Ayurvedic revitalisation programme at the Maharishi Private Clinic in Bad Ems – an experience that brings khadi’s philosophy to life far beyond traditional beauty.