A true new classic: PESO, one of Germany's most successful fashion brands, is setting a milestone and establishing itself in the highly coveted footwear scene with its first sneaker.

Created to become a true classic: Justin Fuchs, the creative mind and founder behind the brand founded in 2016, wanted to create more than just another trendy sneaker with the PESO Tank. The aim was to create a silhouette that fits in with contemporary aesthetics but also has the potential to become a true streetwear classic. The focus was on designing the perfect blend of slim sports shoe and urban chunky sneaker that is 100% self-created - and not based on any existing silhouette.

Made in Portugal, the PESO Tank with padded genuine leather is characterized by its high-end quality and meticulous design. With the discreet but unmistakable P logo from PESO on the outside and striking details such as the PESO rubber tongue patch and embossed branding on the heel, it makes a statement for individuality and urbanity - while remaining true to the label's look. The extra-wide laces give the design a modern, retro touch and make it the ultimate must-have for all sneaker enthusiasts.

However, the path to the perfect sneaker was not without its challenges: Before final production, several prototypes and two complete productions had to be discarded as they did not meet the high standards set by PESO founder Justin Fuchs. Over a period of two years, the team invested time and resources in development to ensure that the final product met expectations in every respect.

"We wanted to bring out a sneaker that makes a statement with a certain attitude, but is also suitable for everyday wear with any outfit. The PESO Tank should be a must-have on the shoe shelf - and I think we've succeeded," says Justin Fuchs.

The PESO Tank was first released on March 1 at 6pm in the three colorways "Snow", "Cherry" and "Cobalt", sold out within four minutes and was available in sizes from EU 40 to 46. Due to strong community demand, the size run was extended to 37-48 for the pre-order on Friday, March 8 at 6 p.m. to ensure that everyone has the opportunity to purchase the PESO Tank without having to pay inflated prices on the resale market. The "Snow" colorway was available for pre-order for 48 hours.

Peso Tank Mood (c) Peso

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