"---and the real estate oscar goes to...!!

The team of textschwester Immobilienkommunikation (real estate communication) received the Immobilien Manager Award 2019 in the category "Communication" at the festive gala in Cologne's Dock.One on 21 February 2019. They were awarded because of their communication approach that focuses on the topic “ecological interim use” in the media. It is not without reason that the annual presentation of the Real Estate Manager Award is known as "the night of the real estate Oscars": An exclusive gala evening with over 400 top decision-makers from the industry created a festive setting for the renowned real estate award. A top-class and independent jury selected the winners in a total of 14 categories and paid tribute to those real estate projects, deals, services and heads of the real estate industry who had achieved something special last year.

The agency textschwester real estate communication around the team of Miriam Beul and Alexandra Iwan belongs also to the happy winners. They were able to score with their clever communication and press concept as lead agency for the first completely recyclable wood hybrid office building "The Cradle" in Düsseldorf.

Following the high level of receptiveness of the media for "green" topics, the ecological interim use of the building site of the Ratinger project developer INTERBODEN is at the centre of the communication approach: by planting a temporary wildflower meadow, the innovative building principle of the circular-flow economy was transferred to the site even before the start of construction. The greening with flowers and beds and the inviting design also made a positive contribution to Düsseldorf's urban climate. This unique form of interim use at an unusually early stage of the project met with extensive and cross-channel media coverage in print, TV, radio and the social media at "Düsseldorf's first press conference on the Wiese" in June 2018. Besides the important ecological aspects, the campaign's low budget approach proves the importance of storytelling in real estate communication. The concept of the textschwester real estate communication shows: Close to people and with a feel for the right topics at the right time, good communication can lead to success even without high-tech renderings.

f.l.n.r.: Vanja Schneider (CEO of Interboden Innovative Gewerbewelten) Miriam Beul and  Alex Iwan (owners of textschwester Immobilienkommunkation), Carsten Boell (head of commercial project development Interboden Innovative Gewerbewelte)

Torsten Abels and Stefan Maly | Fotocredit: Cyclingworld Düsseldorf

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