Since December 2021, Miele has been present in Daniel Libeskind's Kö-Bogen with its own brand store, the Miele Experience Center. The official opening ceremony was held on May 5. As a special highlight, the award-winning Düsseldorf artist Meral Alma had transformed a Miele refrigerator with motifs from her "Circus of Life" series into a unique work of art - which was unveiled to great applause. Afterwards, Meral Alma and Miele jointly donated an amount of EUR 40,000, which will equally benefit refugees from Ukraine and the Düsseldorf art association "701 e. V.".
Art and shopping - nowhere in Germany do these complement each other as impressively as in Düsseldorf. World-famous for its art academy, renowned painters such as Gerhard Richter and Jörg Immendorff and, last but not least, "Art Düsseldorf", the art city of Düsseldorf also stands for shopping experiences at the highest level. Miele, the world's leading supplier of premium household, commercial and medical appliances, has also been represented here with its own address since December 2021: Where the "Kö" and Schadowstrasse meet, in the elegant Kö-Bogen ensemble designed by star architect Daniel Libeskind. Customers will be able to experience the Miele brand first-hand and with all their senses on around 240 square meters of sales floor space. Trade partners and architects are also cordially invited to use the Miele Experience Center in the heart of Düsseldorf as a source of inspiration. At the same time, Miele's new subsidiary Otto Wilde Grillers opened its first flagship store on the second floor. The official opening ceremony for the two stores was also dedicated to art and inspiration. "Art always means a great deal of attention to detail, in the sense of craftsmanship, perfection, durability and stylish enjoyment," said Managing Partner Dr. Markus Miele in his welcome to the more than 150 guests from the worlds of business, politics and culture, "which is also why Düsseldorf and Miele are such a good match."
Later in the evening, Düsseldorf's up-and-coming artist Meral Alma presented her latest work - painted on a Miele refrigerator - to strong applause. "We are delighted to have been able to attract such a fascinating young Düsseldorf artist to use her creativity and distinctive profile to transform one of our company's products into a unique work of art," said Dr. Reinhard Zinkann, also a Managing Partner of the Miele Group. The surreal worlds that make up Meral Alma and her "Circus of Life" series are clearly recognizable - not on canvas, however, but on a medium of a completely different kind. The artwork will initially be exhibited at the Miele Experience Center in Düsseldorf and subsequently at changing Miele Group locations. Because Meral Alma has waived her fee, the artist and Miele have agreed to make a joint donation of EUR 40,000. Half of the money will go to the city of Düsseldorf for the accommodation and care of refugees from Ukraine and half to the Düsseldorf art association "701 e. V.", which is committed to promoting the Düsseldorf art scene in a variety of ways. Immediately after the unveiling, Düsseldorf's Lord Mayor Dr. Stephan Keller and 701 Chairman Dr. Michael Leistikow accepted the check. Prior to this, Miele's worldwide workforce had already collected more than EUR 240,000 for donations to Ukraine, which the company increased to EUR 700,000 in two tranches.