- From June 1, Billie Eilish's fragrance EILISH will be available in the DOUGLAS online stores, in many European DOUGLAS stores and in all German stores
- The launch forms one of DOUGLAS' 2022 key launches and positions Europe's leading premium beauty company in young, digital target groups
Billie has been passionate about fragrances all her life: fascinated by perfume bottles as a child, she now collects hundreds of scents on her travels around the world. To bring her own first creation to life, she was intimately involved in all the processes. From the initial vision of the bottle design, to the fragrance composition, to the entire campaign, as well as the packaging - the young singer took on the complete creative direction herself.
"I wanted EILISH to feel like a warm embrace. Like the pulsating feeling when the blood rushes through you. For years I've been searching for a fragrance that captures that mood. There is no scent more beautiful to me than this one." - Billie Eilish.
With its captivating gourmand bouquet of woody-sweet amber, EILISH bestows the warm and familiar feeling of home. It opens with subtle notes of sugared petals with juicy mandarin and red berries. The heart note unfolds a variation of soft spicy nuances, rich cocoa and creamy vanilla. EILISH is rounded off by a base note of warm musk, tonka bean and subtly spicy woods. The precious gold-plated bottle resembles a sculptural work of art in the shape of a female torso.
"Billie Eilish is an outstanding talent and the voice of an entire generation. She pursues a vision in all her projects that is unique, revolutionary and authentic. Partnering with Billie was a natural fit for Parlux because our passion is bringing a fragrance vision to life and we were thrilled to embark on this journey with her," said Lori Singer, president Parlux Ltd, international manufacturer and distributor of prestige, designer, lifestyle and celebrity fragrances, which is partnering with Give Back Beauty as its exclusive distributor in Europe.
Billie Eilish's first fragrance is vegan, produced without animal testing and meets DOUGLAS Clean Beauty Standards.
Until now, EILISH has been distributed exclusively through its own online store billieeilishfragrances.com and exclusively in the USA. Following the European launch of Celebrity Brands, DOUGLAS, as the sole authorized retailer of Give Back Beauty, introduces EILISH, another product line highlight from a celebrity brand founder, which will be available in DOUGLAS online stores as well as many European stores.
"At 20 years old, Billie Eilish already looks back on an unparalleled success story and has left her mark on pop culture with her atmospheric, poetic songs. We are delighted to be leading the brand's European expansion as a retailer and to make the exceptional talent's first fragrance widely available to her European fans. EILISH is one of our most important launches in 2022. Following our #FORWARDBEAUTY.Digital.First. strategy program, we are distributing the fragrance in our DOUGLAS online stores and in a lot of stores in many European countries - in Germany, EILISH will even be available in every store," said Tina Müller, DOUGLAS Group CEO.
The new fragrance by Billie Eilish will be available in all German DOUGLAS stores and at DOUGLAS.de from June 1, 2022. In many other European countries, EILISH will be available in stores as well as in the online store starting in June.