A day full of glamour, beauty and hair care trends: on Tuesday , DOUGLAS celebrated the official German launch of the innovative hair care brand together with TYPEBEA. At the DOUGLAS store on Joachim-Erwin-Platz in Düsseldorf, around 150 guests had the opportunity to meet TYPEBEA founders Rita Ora and Anna Lahey in person.
Exclusive atmosphere characterised by innovative hair care
With TYPEBEA, the brand is focussing on innovative approaches to hair care: the store was only opened to DOUGLAS Premium Beauty Card Members for this special occasion. In addition to the TYPEBEA co-founders, Veit Weiland (CEO DACH), Cristina Donescu-Podzun (Vice President Marketing DACH) and Juliane Erven (Vice President Retail DACH) from DOUGLAS were also on hand to celebrate the brand's launch together with the guests.
"We were delighted to welcome TYPEBEA to DOUGLAS today. This brand was an exciting addition to our portfolio and a further step in our mission to offer our customers innovative and high-quality products." - Veit Weiland, CEO DACH of DOUGLAS.
An evening full of innovation, luxury and power ingredients
To round off the brand launch, DOUGLAS and TYPEBEA hosted an exclusive dinner at The Duchy, Breidenbacher Hof. TYPEBEA co-founders Rita Ora and Anna Lahey shared their
passion for high-performance hair care with the 50 invited guests and gave exciting insights into the creation of the brand. For healthy hair: TYPEBEA combines clinically proven active ingredients with luxurious formulations to take hair health to a new level. Power ingredients such as Baicapil™ strengthen the hair, promote growth and visibly reduce hair loss - to promote hair health and achieve visible results.
