First Amsterdam, now London: Live Fast Die Young opens first flagship-store in the UK

Duesseldorf/London. The international expansion of the streetwear label Live Fast Die Young, in short: LFDY, moves along nicely: The first store outside of the European mainland will open in London in August 2023. It is the seventh store of the brand, showing their outstanding approach to design also in their store concept, developed in collaboration with architects Schwitzke & Partner.

In the heart of London’s West End, in fashionable Soho, LFDY will present their streetwear pieces in a 91 qm² store on Poland Street. As with all the stores, Schwitzke & Partner‘s store concept references and highlights the particular location: shiny black tiles, complimented by dark rosewood and brushed metal elements shape the design of the ground floor. On the lower level, said dark rosewood meets a black carpet and again, accents of brushed metal. London calling: As of March 4th and marking the occasion of the grand store opening, two limited edition tees and a zipped hoodie will be released online at livefastdieyoung.com or in LFDY stores in Amsterdam, Berlin, Duesseldorf, Hamburg, Cologne and Munich.