The B&L Group's premium residential project HPQ LIVING sponsored this year's Frankfurt Art Experience. From September 9 - 11, visitors were invited to discover Frankfurt's art and gallery scene at 55 art venues. For B&L Group, the cooperation represented an opportunity to draw attention to the creative intersection of art and architecture.
Since 2019, the Frankfurt Art Experience has been taking visitors into the world of Frankfurt's art scene for a weekend every year. The aim of the Frankfurt Art Experience is to make the diverse range of Frankfurt galleries even more visible and thus accessible to a larger audience. This year, HPQ LIVING, the new residential project in Frankfurt's HAFENPARK QUARTER - was a sponsor for the first time, alongside well-known supporters such as Jaguar Germany, American Express and Monopol magazine.
The HPQ is a new residential project within the Hafenpark Quartier in Frankfurt's Ostend district. B&L Group is realizing a modern residential project in the heart of the quarter that reflects Frankfurt's international lifestyle. The connection to Frankfurt's creative scene stems from the artistic orientation of the quarter, which will have a significant impact on the Frankfurt skyline with its iconic architecture.
"Star architect Hadi Teherani sees the HPQ's two residential towers as pebbles in the Main River; he has translated an inspiring natural form into architecture. A very artistic and creative approach. Architecture and art belong together - that's why we find it so fitting to support the Frankfurt Art Experience," said Britta Barth, Head of Residential at B&L Group. "We are excited to be a part of the Frankfurt art scene today and in the future."