In a prime location of Düsseldorf's Kö-Bogen, JOOP! will open its new 400 sqm mono-brand store on 18th of March 2021. The House of JOOP! will present its entire product diversity: JOOP! Women & Accessories will be displayed on the spacious ground floor with a separate bag wall, while JOOP! Men and the highly sought-after JOOP! JEANS Collection will be on display on the ground floor. For the start of the season, JOOP! will present the new spring/summer collection 2021 on both floors.
In the new JOOP! store, a newly developed international JOOP! shopfitting concept will also be implemented for the first time, thus restaging the JOOP! world in a modern and contemporary way. According to the motto "The Product is Hero", the focus is on the individual product, which is presented in the limelight with an eye-catching way featuring modern lighting designs.
"With our new JOOP! store in Düsseldorf's prime shopping location, we are taking the next strategic step as a premium brand, setting an example in challenging times and offering customers a shopping experience that is both exciting and relaxed. Düsseldorf, as an important fashion location in Germany, was particularly close to our hearts as part of our retail expansion," says JOOP! Managing Brand Director, Thorsten Stiebing, on the opening day of the new JOOP! mono-brand store.
