In Düsseldorf on 28.10.2021, fashion was - finally again - the focus: at the invitation of JOOP! and InStyle, fashionistas, Friends of the Brand and customers from the fashion industry met for Fashion Night at the JOOP! mono-brand store in Düsseldorf at the Kö-Bogen, which was newly opened in March. Among the more than 200 guests, JOOP! also welcomed star guests, international actress Veronica Ferres with daughter Lilly Krug, who has already appeared as an actress in various Hollywood productions, as well as many other stars from the film and media industry.
In addition to the exclusive presentation of the highlight pieces of the current JOOP! Women Collection selected by InStyle, the guests also had the opportunity to have their personal InStyle cover shot. Another highlight was the fashion talk by fashion editor Ann-Catherine Heimann with star guests Veronica Ferres, daughter Lilly Krug and JOOP! Women designer Claudia Becker about the current post-pandemic fashion trends and their favourite JOOP! pieces from the new collection. Signature drinks from the well-known Düsseldorf TV bartender Nic Shanker, finger food and cool DJ sounds with a live act made the Fashion Night at the JOOP! store an all-round successful event and ensured an exuberant mood during trend shopping and inspiring exchanges among the fashionistas.