Live Fast Die Young opens in Paris' popular Marais district

The international expansion of streetwear label Live Fast Die Young (LFDY) continues: in November 2025, the brand will open its eighth store – and its first in France. Located in the heart of Paris' trendy Marais district at 33 Rue du Temple, LFDY is creating another brand space for its community.

Following stores in Germany, Amsterdam and London, Paris marks a new milestone for the label. This location represents a new chapter for the brand, underlining its ambition to establish a presence in key international cities with its own flagship stores. The new store, which covers around 100 square meters, is located on Rue de Temple in the Marais district. With its narrow streets, historic buildings and hidden courtyards, the Marais district has become one of the most popular areas for streetwear brands. The design of the store preserves the history of the Marais district of Paris with its visible traces and elements, giving it a special look and feel. Open walls bearing faded paintings, cast-iron columns and
historic tiled floors provide the ideal backdrop for the LFDY signature.

“The setbacks caused by the attacks in Amsterdam and Cologne last year have only made us more determined to take the next steps. The store in Paris marks the start of a new chapter, and I am excited to see what impact the new market will have on the brand and the company,” says Lorenz Amend, founder of LFDY.

As part of the French debut, an exclusive Paris T-shirt and fleece will be released in advance. These items will be launched on 30 August 2025 at 11 a.m. and will be available available in all stores (Düsseldorf, Cologne, Munich, Berlin, Hamburg, Amsterdam and London), as well as online at livefastdieyoung.com and livefastdieyoung.uk.