McLaren Automotive expands its dealer network to Austria and confirms cooperation with Frey Luxury Cars as new dealer partner McLaren Vienna

- McLaren Automotive strengthens its network to Austria with the appointment of McLaren Vienna

- New Retail Partner to offer sales and aftersales support for new and existing customers in the market

- New state-of-the-art showroom facilities scheduled for opening in the first half of 2023

- A temporary sales facility due to open doors for business already in Q4 2022

McLaren Automotive, the British creator of luxury, high-performance supercars, has announced the appointment of Frey Luxury Cars GmbH as the brand’s new Retail Partner in Vienna, Austria. McLaren Vienna will operate from state-of-the-art showroom facilities, which extends to 450 qm located near city centre, at Faradaygasse, which are due to open doors for business in the first half of 2023.

The brand’s latest European retail location will offer a range of McLaren models including the all-new and highly desirable McLaren Artura hybrid supercar. The order books for this exciting model are open already, and this 680PS supercar will be available in Austria with 0% NoVa tax, thanks to its lowest in class CO2 emissions and high-performance hybrid powertrain.

The new facility will be the brand’s first showroom in Central Europe to feature a small coffee bar. Also the the “Woking Window”, which gives the impression of a direct view into the McLaren Production Centre where McLaren supercars are meticulously hand-assembled is part of the showroom concept. A range of branded merchandise and accessories will also be available for purchase for fans and customers alike.

Complementing the new showroom, there will be a 300sqm contemporary service facility. The new service centre will be managed by an expert team of McLaren-trained service advisors and technicians focused on providing the highest standards of professional service to both new and existing customers based in Austria. Already today, McLaren Vienna is available to its customers for all enquiries about new and used cars, and offers professional services.

“I am delighted to confirm Frey Luxury Cars as our new Retail Partner in Vienna and look forward to working together to further develop our brand in this key market. We have been seeing encouraging levels of demand in Austria, and with the imminent arrival of the all-new McLaren Artura, I am confident that our future in this key European market looks bright.”

Bastian Lühmann, Market Director, Central Europe, McLaren Automotive  

“We are truly honoured to have been appointed as the official Retail Partner of McLaren Automotive in Vienna and look forward welcoming first customers at our new, world-class facilities from next year.”

Anja Frey, Owner, McLaren Vienna

Luxury Cars Vienna © McLaren Automotive

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