British luxury supercar manufacturer McLaren Automotive today announces an exclusive collaboration with renowned German artist Cevin Parker in the form of a
of a unique design for the McLaren Artura hybrid supercar. Berlin-based Parker, a contemporary abstract self-taught artist, recently exhibited his work at the IncubARTor exhibition in Hamburg, Germany. He is quickly gaining a growing following. The Artura is the company's first production high-performance hybrid supercar and represents a fusion of art and future technology. The name itself is a combination of "art" ("Art") and "future" ("Futura"), reflecting the seamless integration of cutting-edge technology and stunning design. Thanks to the instant torque of the electric motor and the powerful V6 engine, the Artura offers an exhilarating driving experience. The car's sleek, aerodynamic silhouette is inspired by modern art, making it the perfect canvas for the collaboration between McLaren and Cevin Parker.
"We are very pleased to announce this exclusive collaboration with Cevin Parker. Parker's exceptional talent and deep understanding of art have enabled him to create a truly remarkable design that perfectly captures the spirit of Artura. Its color scheme - in particular, the vibrant combination of purple and yellow - symbolizes creativity, individuality, energy and optimism, all synonyms that reflect the dynamic personality of the Artura reflect." Bastian Luehmann, Market Director Central Europe, McLaren Automotive
Parker's abstract art is a wonderful complement to McLaren's bold and contemporary design language, while his innovative thinking and use of the latest technologies - including augmented reality - align perfectly with McLaren's ethos. His art also captures the essence of emotion and fleeting moments a theme that echoes in Parker's personal life as a passionate car enthusiast. The Artura is the embodiment of these emotions, and its design reflects the pursuit of optimal performance and beauty. "I'm really excited about the opportunity to work with McLaren and bring together two of my greatest passions together: Art and supercars. I'm excited to see how the public will react to this project." Cevin Parker, artist.
To showcase the joint masterpiece, McLaren and Cevin Parker captured images of the unique Artura at some of Parker's most inspiring locations in Berlin. The car will also be on display at events throughout the year at McLaren dealer locations, as well as ART Basel Miami, for example.