Breuninger is strengthening its local commitment in Düsseldorf with a curated pop-up concept in collaboration with the gastronomy and lifestyle brand The Paradise Now, which is firmly anchored in the city. The "Endless Summer" collection will be presented exclusively at the Breuninger flagship store on Königsallee until May 24 - accompanied by a special kick-off evening that brings together fashion, gastronomy and the community.
From now on, visitors to the Breuninger x The Paradise Now pop-up on the 3rd floor of the men's exquisite department can look forward to the exclusive and casual-modern “Endless Summer” collection. The collection translates the unmistakable spirit of the Düsseldorf brand into modern, wearable looks: fine materials such as linen and cotton meet soft shades in navy, white and cream. The range is rounded off with accessories such as caps, beach towels and selected lifestyle pieces that convey the brand's Mediterranean-urban attitude to life.
“Düsseldorf is a vibrant, diverse city with a special sense of style, hospitality and urban lifestyle - and this is precisely the environment in which we as Breuninger operate locally,” says Andreas Rebbelmund, Managing Director of Breuninger Düsseldorf. "With The Paradise Now, we are bringing a well-known local concept to our space that many of our customers already appreciate. For us, this is an expression of our aspiration to think of retail not just as a place for sales, but as an experience that surprises, inspires and is memorable."
To mark the launch of the pop-up on May 8, Breuninger and The Paradise Now hosted a special kick-off evening: After a talk in the pop-up space, where the partnership and the collection were presented, the evening continued in the in-house Eduard's Bar. The evening ended at The Paradise Now with music, finger food and drinks.
To mark the start of the pop-up on May 8, Breuninger and The Paradise Now hosted a special kick-off evening: After a talk in the pop-up area, where the partnership and the collection were presented, the evening continued in the in-house Eduard's Bar. The evening ended at The Paradise Now with music, finger food and drinks.
With formats like this, Breuninger is positioning itself as a host that brings brands to life and offers its customers a curated setting for new ideas. Collaborations such as the one with The Paradise Now show how this approach creates real added value - approachable, high-quality and with a connection to the location.
The “Endless Summer” collection is available exclusively at the Breuninger flagship store in Düsseldorf.
