Re-Opening of the Groundfloor in Düsseldorf: Breuninger celebrates the opening of the new luxury & beauty space

On thursday evening, the fashion and lifestyle company Breuninger Düsseldorf invited to the start of the season on the newly designed luxury & beauty area on the first floor. After the successive remodeling of the flagship store, this moment was duly celebrated with around 600 guests. With a 30 percent increase, the new floor now presents a total of 1,800 square meters of sales space for the start of the Spring/Summer 2023 season. Among others, Saint Laurent and Celine can now show their collections in twice the space, and Givenchy, Valentino, Rimowa, MCM, Dolce & Gabbana and Chloé also present their latest trends in a new and elegant ambience. Innovative concepts such as Etro's Etropía Pop-Up can also be discovered. As a highlight, the Spanish luxury brand LOEWE is a newcomer.

The beauty area on the first floor has also changed. Visitors can now get beauty advice on an area of 1,200 square meters, i.e. 20 percent more. There are also new stores here: Tom Ford, La Prairie, Sensai, Diptyque, Byredo, Aqua di Parma, MFK, Creed, Amouage, Rituals and - exclusively in Düsseldorf - Le Labo present themselves in a modern design.

"The investments in the luxury & beauty space in our flagship store in Düsseldorf are at the same time also an investment and a commitment to the future of brick-and-mortar retail. The core of our business model is the comprehensive omnichannel orientation and the ambition to continuously expand our position in the premium and luxury segment. With a curated range of premium and luxury brands and with the help of inspiring shopping experiences in our stores, we will continue to inspire our customers for Breuninger in the long term," says Breuninger CEO Holger Blecker.

The tour of the space was musically accompanied by DJ Wolfram Amadeus and Linda 0711 on thursday evening. Between the champagne reception, culinary highlights and Eduard's Pop-Up Bar, guests were able to marvel at the new looks of the season during a fashion presentation. In addition to Breuninger CEO Holger Blecker, Andreas Rebbelmund and David Zimmermann, both Managing Directors of Breuninger Düsseldorf, the guestlist included: Dr. Barbara Sturm, Ann-Kathrin Götze and Lisa Hahnbück, Yasmina Filali and the presenters Rabea Schif and Stephanie Brungs.


DJ Wolfram Amadeus © Franziska Krug, Getty Images for Breuninger Duesseldorf

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