A breath of fresh air in the lifestyle scene of the Rhine metropolis: Mr. Düsseldorf, the renowned online lifestyle magazine (www.mrduesseldorf.de), is undergoing an exciting phase of change, paving the way for new, promising projects. The biggest change: founder and managing director Timo Beck is handing over the reins of operations after 10 years to his colleague Hanna Farsch, who will act as City Manager Düsseldorf with immediate effect. The owner himself is largely withdrawing from day-to-day business in Düsseldorf in order to focus more on the strategic orientation and expansion of the company under the umbrella brand Mr. Pink in the future. This includes launching new cities such as Cologne (www.mrkoeln.de) and Munich (www.mrmuenchen.com), designing the Membercard programs there, and looking after national cooperation partners - together with his business partner Robert Hamala.
The importance of major cooperations in corporate management has been confirmed once again in recent months: The company has reached its latest milestone with the newly launched Mr. Düsseldorf vouchers (https://mrduesseldorf-gutschein.de) in cooperation with the BonBon platform. More than 1,000 vouchers, which locals, tourists and business travelers can use to explore the city's culinary offerings, were sold in the first few weeks after the launch. While the curated selection of Düsseldorf's most popular restaurants is constantly being expanded, there are plans to expand the vouchers to Cologne and Munich in the coming year. The Mr. Düsseldorf card (see photo) will continue to be the most important unique selling point of the region's biggest online city magazine.
Recently, the tenth anniversary of Mr. Düsseldorf was celebrated - together with gourmets, press, influencers, lifestyle enthusiasts and everyone who wants to experience the best of their city. At the same time, the first birthday of Mr. Cologne was celebrated with City Manager Carolin Leipertz, under whose leadership the team of lifestyle experts there can look back on a successful first year. And that's not all: Mr. Munich has also already been launched. City Manager Ann-Christin Beuck and her team are taking care of the 175,000 Instagram followers and the upcoming launch of the Mr. Munich website and member card at the end of the year.
However, resting on their laurels is not an option for the Mr. Pink team: "We still have a lot of plans. In the coming year, we plan to launch Mr. Frankfurt and Mr. Hamburg, which will enable us to reach even more people in Germany with our personal recommendations and curated benefits," announces founder Timo Beck.
The most important key facts of Mr. Pink at a glance:
// Instagram channels: +320k followers
// Tik-Tok: +30 followers
// Online Magazine: +500k views / months
// Newsletter: +35k subscribers
// Membercards: +2000 members
// Events: +20 own formats / year
