WELEDA OPENS A NEW CHAPTER IN NATURAL SKIN REJUVENATION AT THE FIRST CELL LONGEVITY DAY IN BERLIN

A day like a manifesto: WELEDA invited guests to Berlin for the first WELEDA Cell Longevity Day, focusing on the topic of longevity and its connection to natural skin care. Under the motto ‘The future of your skin is now,’ the summit opened with scientific perspectives, medical expertise and natural skin care, offering a multi-faceted view of contemporary skin health.

Around 80 invited guests, including actress Valentina Pahde, presenter Christa Rigozzi and make-up artist Loni Baur, enjoyed a day that brought together modern cell research, holistic medicine and high-quality skincare in a curated, informative setting – underpinned by a clear conviction: longevity as a catalyst for a conscious approach to prevention, balance and long-term skin health. Also in attendance were WELEDA CEO Tina Müller; WELEDA brand ambassador, doctor and actress Maria Furtwängler; longevity expert Nina Ruge; and leading voices from the fields of dermatology, medicine and science.

A new chapter in natural skin rejuvenation: with Cell Longevity Day, Weleda is positioning longevity as a strategic vision for the future – at the intersection of nature, science and prevention. The Weleda Cell Longevity line translates cutting-edge cell research into highly effective natural cosmetics: with a focus on plant-based [NAD+] boosters, antioxidant protection, regeneration and long-term skin health.

HEALTHY, VITAL AND HAPPY AGEING
The focus was on a new understanding of maturity and development: as an affirmative process that emphasises charisma, vitality and conscious care. Tina Müller formulated the guiding principle of the day: pro-ageing as an attitude – supported by knowledge, self-care and responsibility towards one's own biological rhythm.
Medical expertise and social relevance came together to form a multifaceted picture of modern longevity research: Dr Philipp Busche, Chief Physician for Internal Medicine at the Arlesheim Clinic, described the secret to a youthful appearance and attitude to life as a combination of metabolism, prevention and lifestyle. General practitioner Marie Etti drew attention to NAD+ as a key factor in cellular energy and regeneration. Dr Anna Brandenburg, a dermatologist and allergist from Hamburg, showed how cell protection, telomeres and mitochondrial activity are redefining the fundamentals of modern skincare – in a well-founded, preventive and visibly effective way. The experts' conclusion was clear: skin is a projection screen for internal processes.

The final event of a multifaceted day was a discussion with Maria Furtwängler, Nina Ruge and Tina Müller, which combined personal perspectives with social reflection on self-image and modern perceptions of age.

SCIENCE MADE SENSUAL

Off stage, longevity became an experience: in the Longevity Lab, active ingredients, plant oils and fragrance compositions from Weleda's Cell Longevity Super Anti-Ageing, Ultra Protect & Lift and Hydra Glow lines were presented in a multi-sensory setting. Textures, aromas and advice merged into a deep understanding of cellular regeneration – deeply effective, natural and contemporary. Diagnostics, infusions, facials with Weleda Cell Longevity and high-tech tools combined to create a modern beauty and biohacking experience. Together with partners COOL BODIES, AIVA Institute for Vitality & Aesthetics and general practitioner Marie Etti, new approaches to one's own biological starting point were developed.
Telomere length tests provided insights into cellular ageing processes. VNS analysis decoded stress and regeneration patterns, while IHHT altitude training activated mitochondria and cell metabolism – gently, effectively and without any physical strain. The picture was complemented by VISIA® skin analysis, which provided a differentiated view of skin condition and biological skin age.

At the exclusive Drip Bar by Dr. Anna Brandenburg and her team, individually tailored NAD+ infusions combined cell protection, energy and visible freshness – accompanied by red light therapy and moments of deep relaxation. Regeneration was not explained here, but made tangible.
The WELEDA Cell Longevity Facials offered a special experience, combining selected products from the line in a finely tuned short treatment. Gentle cleansing, layer-by-layer toning, activating serum rituals and a final care treatment formed a clear, effective routine, complemented by precise massage techniques – for visible freshness, new elasticity and a natural glow.