With the new Prestige Selection, Pernod Ricard Germany is supporting its previous strategy of premiumization. "Our Prestige Selection has been on the market since July 01, 2014. The good response to our launch event confirms the excellent start and encourages us to continue on the path we have chosen. As the market leader, we have clear goals and are committed to shaping and defining the prestige spirits segment for the long term. That's why we've set up our own Prestige team to take care of implementing these goals," stresses Thomas Drossé, Managing Director Sales Pernod Ricard Germany.