Event PR for the Grand Opening of the Setareh Gallery on Königsallee. Inspired by the renowned Art Academy and its famous artists like Joseph Beuys, Gerhard Richter, Jörg Immendorff, Tony Cragg or also the “Becher School“ that counts big stars of photography such as Andreas Gursky, Thomas Ruff, Thomas Struth and Candida Höfer as some of its students, the Setarehs arranged their distinguished portfolio in their new gallery. The gallery is based on the idea of giving internationally significant artists of the Academy and the Rhineland a platform in the art city of Düsseldorf, without having to travel to London, New York or Paris. The artists’ genius – their works are shown at the site of their creation – at the genus loci, here: Düsseldorf and its Academy.