Beispielprojekt

F├╝hrendes Top Day Spa in Europa

PR and lifestyle communication

Since March 2019, textschwester has been taking over lifestyle PR and marketing event communication for Douglas, Europe's leading premium beauty retailer. We are responsible for the entire national lifestyle PR as well as the positioning of own and exclusive brands as well as new, exclusive brands in the Douglas portfolio. In line with the Douglas #FORWARDBEAUTY strategy, the positioning is becoming even more digital, innovative and modern, while remaining true to high-quality and selective cosmetics.

Unsere Leistungen

  • Nationale PR / Gezielte Lancierung in den Hochglanzmagazinen
  • Lokale & regionale Standort-PR
  • Textproduktion: Media-Infos
  • Innovative und klassische Medienkooperationen
  • Herstellung von Kooperationen mit Unternehmen aus Mode, Beauty, Sport
  • Lokale Vernetzungsstrategie / Leadgenerierung
  • Imagebildung und Steigerung des Bekanntheitsgrades
  • Event-PR
  • Kundenmailings
  • Entwicklung Storytools
Douglas
Momentum Spa

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