PR and lifestyle communication

Since March 2019, textschwester has been taking over lifestyle PR and marketing event communication for Douglas, Europe's leading premium beauty retailer. We are responsible for the entire national lifestyle PR as well as the positioning of own and exclusive brands as well as new, exclusive brands in the Douglas portfolio. In line with the Douglas #FORWARDBEAUTY strategy, the positioning is becoming even more digital, innovative and modern, while remaining true to high-quality and selective cosmetics.


Photo Credit: Douglas

Our services

  • Ongoing professional PR work
  • Openings/Events
  • Media Consulting
  • Organization and implementation of own Press Days (on-site and digital)
  • Addressing VIP clients for events
  • Single-cell launches
  • Creation of clipping reports
  • Evaluation

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